An eCommerce platform connected to the business's internal systems
The new platform allowed Ferretería Dols to centralize its online sales channel within an environment fully integrated with its daily operations. The migration from Prestashop ensured continuity of the existing catalog, transferring items, categories, images, and prices to the new infrastructure without the need to manually rebuild the information.
A complete purchasing environment was set up on WooCommerce with payment, tax, and shipping management, providing the client with a store ready to operate from day one.
The most distinctive aspect of the project was the catalog automation achieved through integration with the COINFER API and the client's ERP. Thanks to this connection, the platform automatically keeps products, prices, and availability up to date, eliminating manual processes and reducing the risk of errors caused by duplicate data management.
To complete the solution, the website's overall performance was optimized through image compression, resource optimization, and loading improvements that enhance both user experience and organic search positioning. The result is a robust, scalable online store, ready to support the business's growth without increasing operational complexity.
eCommerce Ready
Online store built on WooCommerce with full management of sales, payments, shipping, and taxes.
Automated
Automatic synchronization of catalog, prices, and stock through the ERP and the COINFER API.
Integrated
Complete migration from Prestashop with direct connection to the business's internal systems.
Scalable
Infrastructure ready to expand the catalog, add new features, and evolve alongside the company.
